Steel J 2007 Perfect Pitch the Art of Selling Ideas and Winning New Business 1st Ed
Perfect Pitch: The Art of Selling Ideas and Winning New Business
This is non simply an awesome resources on pitching and presenting, it helped me to refine my artistic process beyond the board. Highly recommended.
some good points/strategies for creating presentations are explained here that I'll surely keep in mind when making my ain presentations. however, if presenters aren't at a certain skill level, I'm sure that using steel's tips would result in a somewhat gimmicky presentation designed to simply exist dissimilar from the rest, and I wish the book had done more than to address how to residuum uniqueness with message. additionally, as the book was published in 2006, a lot of its positions on technology are a flake outdated; however, central messages remain clear. what I institute virtually distasteful in this volume was the coincidental tone the author used: though I have no doubt that steel is highly experienced, highly lauded, and highly skilled, attempts to found credibility with reminders of this, but to follow up with self-deprecating jokes and overly informal speech, made the novel more than hard to read.
The author explains how what lines should a skilful presentation follow in the start two/3 of the book. He does this with help of concrete examples, which are really proficient.
In the last 1/iii, he talks about the procedure of winning new businesses specifically in the advertizing industry. In my opinion with excelente insights about how to piece of work in a squad and preparing a presentation.
I used to actually dread presenting and was terrible at information technology. Then a colleague and I vowed to improve our skills so we both read this book. We loved reading this book! I learned a lot about the mechanics of giving a good speech, preparation and a whole host of other things. It'southward definitely worth the time and try.
Very applied. Good tips.
This is a book with awesome motivation for those who love marketing and want to slay it in this indsutry
Perfect Pitch is probably the best volume about presentations and presenting that I have ever read. Gets really to the core of any good presentation (crafting of an idea, developing a story around information technology, delivering the idea) instead of dealing just with creating the right "slides". That was probably my chief trouble I had with another book with the similar topic: Presentation Zen: Simple Ideas on Presentation Pattern and Delivery The reason I haven't given this volume v stars is twofold. Offset, I have read another book from the same author Truth, Lies and Advertising : The Art of Business relationship Planning and I feel that this volume partially covers the same topic, but is more insightful and even amend written. 2d, I was a bit disappointed past the last affiliate nigh the London Olympic Games pitch. Yes, the presentation was proficient, but maybe likewise predictable, besides total of cliche and too official in nature to give a proper ending to this otherwise great and readable book.
I have yet to read a business book that really kept me engaged, which is why I couldn't requite this 5 stars. The concept of this book is very solid and definitely transforms your ideas on presentations/pitches. A couple of my favorite small tid-$.25: - Don't say "we've got a great presentation for you"
- If your audience already knows something, acknowledge information technology and movement on
- Utilise personal stories
- Don't always employ Apple and Nike every bit your examples
- The data dump must be role of the process, not the presentation
- Consider a presentation without a calculator
- Don't use PPT transitions
- Nowadays as a team, non individuals (don't act uninterested when your co-worker is presenting, etc)
- Say no to a pitch if it isn't right. Specially if the customer is being forced by some other division, etc to go with you. Information technology never ends well for anyone.
- Rehearse!
this volume is EPIC. everyone in business should read it. my prof at state, who taught law and business organisation ethics, told me to read it. everything virtually information technology is a learning experience. i read information technology two times later the outset and told my dad to read it. he read it and was diddled abroad (mind you, he'southward read only about everything). he fifty-fifty emailed the author and thanked him for inspiring him to go a better businessman. he mentioned that his daughter (me) was graduating from msu in a few weeks that year. the author emailed dorsum the adjacent morning and didn't forget to say "tell betsy i give her my luck, non that she'll need it." unbelievable author. incredible read. information technology kicks the tipping point'south ARSE.
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Source: https://www.goodreads.com/book/show/612727.Perfect_Pitch
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